Valued-Based Selling Capability and Marketing Support Advantage: Suggestions and an Assessment Of Past Research To Improve the Sales of a Shipping Company

To boost sales performance through marketing and a focus on entrepreneurship, this study developed suggested new fundamental model by adopting variable valued-based selling capability. The was tested 110 respondents who were chosen purposive sampling from shipping business in Surabaya. Four hypotheses using quantitative research methods with Amos 22 as data analysis tool. results showed that the concept successfully drove performance, so capability became an indicator of key to success, demonstrating different strategies for improving performance.
 Keywords: Marketing Support Advantage, Entrepreneurial Orientation, Valued Based Selling Capability, Sales Performance